Challenges Of Big Data for Marketers
Variety, combining multiple data sets:
Marketer finds it difficult to get structured data of their customer. Unstructured and semi-structure data is available on the web including search indexes, emails, messages, stream data, social media, etc. Customer Data complexity arises with many data types and this poses a challenge for marketers.
Privacy and security:
To find trends in data, marketers have stopped caring about the security and privacy of their customers. Marketers find it challenging because they need to be careful not to compromise with privacy.
Benefits Of Big Data For Marketers
Knowing new customers:
Marketers are introduced with enough detail of consumers' behavior and interest through information stored by social networks. This help marketers to put more variable to their target audience. Facebook uses this platform like the social network to provide insights about consumers' lifestyles, likes, purchasing habits, and household information.
- Making more profitable Ads:
Information acquired from customers through a search engine and social network can be used in creating more attractive ads campaigns. Google and Facebook use these platforms. it is beneficial for marketers because if they know what their customers are looking for, they can create more suitable ads.
- Forecasting
Marketers use customer data to predict future trends. They use it to create business forecast which makes them have a comparative advantage over their competitors.
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