ANALYSIS OF THE BLOG

ANALYSIS OF THE BLOG

From the above screenshot,  there are 14 users.  These are people that visited my blog.
I have 56 sessions, this shows how many times a user enter my blog.
The bounce rate is the percentage of single-page visits to the total visits of a particular dimension.  From the screenshot above, the bounce rate is 41.07%.
Session duration shows the average time the user has spent on my blog. From the screenshot above, the 3m, 08s.

Lots of companies are focusing on blogging as the major area of their digital strategy, it is crucial for me to evaluate this page. The landing page shows the most popular pages on my blog. It also shows the traffic on my homepage. From the above screenshots, we can see two matrics, visitors generated by the blog and the conversions generated from the blog, the blog generated zero conversion. This is bad news. More effort needs to put on to generate good figures. 

The above audience report from the screenshot provides information about the visitors that came to the blog. Under the graph, it shows the sessions for a particular time period (19 Feb 2020 to 26 Feb 2020), the number of users which is 14, the pageviews is 169, the page per session 3.02, avg session duration 00:03:09,  sessions 56, number of sessions per user 4.00, bounce rate is 41.07%.  This page also shows the number of new visitors and returning visitors and the country, state, and the language they speak. 

The screenshot above shows the location of the visitors that came to my blog. visitors from Ireland have the highest percentages that visited my blog, follows by Nigeria and so on. Most of these visitors use a desktop which has 69.8% and visitors with mobile are 30.2%. An effort is needed to increase visitors to come from all parts of the world. 

Traffic Channel.

this shows the routes the user use to visit my blog. from the screenshot, the highest source is through social, followed by direct and the last one is a referral.